How to write a speech
Plato's appeals of ethos, pathos, and logos come in handy here. Persuade your audience to agree by gaining credibility (ethos) or by using others' (when you think of Hanes, do you think of quality underwear or do you think of Michael Jordan?) By manipulating their emotions (pathos), or by simple use of logic (logos). Neither is necessarily stronger or more effective than the others; it all depends on the situation.
Analysis of the Great Dictator's speech
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